Over the next decade, the United States will host multiple mega events - including the 2026 World Cup and the 2028 Summer and 2034 Winter Olympic Games - bringing millions of international visitors and major economic opportunities, but also serious challenges around travel, visas and entry, security, and infrastructure.

GREAT USA is a coalition created to help the U.S. meet this moment by aligning sports organizations, the entertainment industry, and major companies around practical, coordinated policy solutions that improve the visitor experience and ensure the U.S. remains a top global destination for sports and entertainment-based tourism.