Over the next decade, the United States will host multiple mega events - including the 2026 World Cup and the 2028 Summer and 2034 Winter Olympic Games - bringing millions of international visitors and major economic opportunities, but also serious challenges around travel, visas and entry, security, and infrastructure.
GREAT USA is a coalition created to help the U.S. meet this moment by aligning sports organizations, the entertainment industry, and major companies around practical, coordinated policy solutions that improve the visitor experience and ensure the U.S. remains a top global destination for sports and entertainment-based tourism.
Over the next decade, the United States will host multiple mega events - including the 2026 World Cup and the 2028 Summer and 2034 Winter Olympic Games - bringing millions of international visitors and major economic opportunities, but also serious challenges around travel, visas and entry, security, and infrastructure.
GREAT USA is a coalition created to help the U.S. meet this moment by aligning sports organizations, the entertainment industry, and major companies around practical, coordinated policy solutions that improve the visitor experience and ensure the U.S. remains a top global destination for sports and entertainment-based tourism.
Visa
Reform
Fast, flexible visa and entry pathways for global mega-event travel.
Economic Impact
& Industry Growth
Turn mega-event tourism into lasting investment and economic growth.
Traveler Experience
& Security
Seamless, tech-enabled travel with strong security and real-time support.
Infrastructure & Innovation & Security
Modernize airports, transit, and venues with smart, safety-focused technology.
Our Members
Proud to serve 40+ member organizations, including:
Visa
Reform
Fast, flexible visa and entry pathways for global mega-event travel.
Economic Impact & Industry Growth
Turn mega-event tourism into lasting investment and economic growth.
Traveler Experience
& Security
Seamless, tech-enabled travel with strong security and real-time support.
Infrastructure & Innovation & Security
Modernize airports, transit, and venues with smart, safety-focused technology.
Our Members
Proud to serve 30+ member organizations, including:
Airlines for America
Travel
Pepsico, Inc
Food and Beverage
Marriott International
Hospitality
MGM Resorts Intl.
Hospitality
Visa
Financial Services
Disney Experiences
Entertainment
Travel & Hospitality
Transportation
Entertainment
Technology & Business Services
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U.S. Travel Association
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Bloomington Minnesota Travel & Tourism
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Booking Holdings
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Caesars Entertainment
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Choose Chicago
-
Expedia Group
-
Fort Myers – Islands, Beaches and Neighborhoods
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Hilton
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IHG Hotels & Resorts
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Loews Hotels & Co.
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Los Angeles Tourism & Convention Board
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Marriott International
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MGM Resorts International
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MSC Cruises
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New York City Tourism + Conventions
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Visit Lake Charles
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Visit Oakland
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Visit Williamsburg
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Airlines for America
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Alaska Airlines
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American Airlines Inc.
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Chicago Department of Aviation
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FlixBus
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Hertz
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Los Angeles Metro
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Pittsburgh International Airport
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Seattle - Tacoma International Airport (SEA) | Port of Seattle
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United Airlines Inc.
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Disney
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Entertainment Software Association (ESA)
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Jetr Global Sports + Entertainment (Jetr)
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Pepsi Co.
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San Francisco Giants
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Sports & Fitness Industry Association (SFIA)
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Amazon
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AWARE Inc.
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Berry Appleman & Leiden (BAL)
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CLEAR
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Consumer Technology Association
-
IDEMIA
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U.S. Chamber of Commerce
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Vanteo
-
Visa
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Walnut Hill Advisors
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